Samsung Newfound Equilibrium

Designing for an immersive experience.

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This project required us to approach things differently than when working on a TV campaign or some thumb-stopping social content. Exhibits are another beast. LED screens that need to be in sync, projection mapping, HUGE physical spaces, immersive multichannel audio, and huge screens reflecting on mirror-like floors and ceilings. Elements such as rhythm, size, level of detail, pace, the cadence of movement…
They all need to be rethought having The Audience and their experience at their core. Do not be afraid of being slow. Understanding The Audience is there to create and experience a relationship with not only the visuals but the sound, the space, and the installation as a whole.

Innovative Room

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Innovative is the second space, where starting from the essential it is possible to discover what the future holds for us. Here techno-logical innovation acts as an enabler to explore new potential ideas. With motion caption, the exhibit detects our movements, technology responds as if it anticipates us, revealing the visuals and let us dive into a deeply-satisfying, contemplative experience.

More information

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My Contribution Design & Animation for Innovative Room (Soft)

Full case study Clim Studio - Newfound Equilibrium

Credits

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Directed By Clim
Creative Director Clim
Executive Producer Jack Alexandre
Client Samsung + Cheil International

Global Creative Director Yun Jang
Art Directors Xiao Feng, Rosa Wang, Hee Jin
Producer Kyum Hoi Koo

Director Clim
Producer Jack Alexandre
Concept Artist Tonet Dura
CG Design Federica Bertot, Pablo Schiavo, Jitin John, Everthon Estevan, Wendy Eduarte
CG Design & Animation João Lucas, Witold Markiewicz, Federico Piccirillo, Marcus Bakke, SergioFuego Damonte, Steffen Knoesgaard
Editor & PostProduction Berta Terrassa
Music & SFX QB Sound
Physical SILO lab